KeepCup

KeepCup is an Australian company that develops reusable coffee cups and thermoses, which are ideal for on-the-go use. The company is on a mission to put an end to the use of single-use plastic. With a KeepCup coffee cup you reduce plastic waste. KeepCup wants to inspire people to reuse things in an easy and fun way. Try a KeepCup reusable coffee cup yourself now and enjoy your daily coffee moments even more!

The KeepCup Story

KeepCup was founded by brother and sister Jamie and Abigail Forsyth. In 1998, they opened a café in Melbourne. Jamie and Abigail noticed that they were using a lot of disposable plastic. To reduce this, they developed reusable coffee cups that were easy to pour coffee into. The first sustainable coffee cups were sold in 2009. Over the years, the company has expanded to various locations, such as LA and London. In addition, new variants and types of sustainable coffee cups from KeepCup have been introduced to the market and the coffee cups have received several environmentally friendly certificates.

KeepCup production process

Origin of materials

The glass and plastic of the products are manufactured in China and shipped to Australia in cardboard packaging. This cardboard is reused as filler material in the packaging that goes to the customer. This way the coffee cups are well protected during delivery. The silicone is also manufactured in China, because this is the only place where good quality silicone is produced. The cork of the cork bands is made from cork waste from local wine cork plantations in Portugal.

Locally produced → less transport

The various components of the reusable cups are all assembled by hand in the KeepCup Hubs. This way, the entire production process is in one location. One of these hubs is in Australia and the other in England. This local production is a green step towards a circular economy. That is why KeepCup, after much success, opened a factory in England in 2016.

What products does KeepCup offer?

At Grace is Green you will find the best types of coffee cups from KeepCup. Discover our range of reusable coffee cups for yourself and as a sustainable, beloved gift:

• Original Clear: This coffee cup is the first model of KeepCup. The cup can pour 340ML of liquid. All parts are made of durable plastic and suitable for both cold and hot drinks. View the Original Clear now at Grace is Green.
• Brew Cork: This cup is made of glass and has a cork band which makes the cup very stylish! This cup can hold 340ML of liquid. Just like the Original Clear, the Brew Cork is suitable for cold and hot drinks. View the Brew Cork now.
• Cold Cup: This tall cup with a straw is made entirely of sustainable plastic and is ideal for iced coffee or other cold drinks. The simple design gives a stylish look with which you can show your delicious drink to the world. The Cold Cup is available in different sizes. There is a choice of 340ML and a larger version of 454ML. View the Cold Cup from KeepCup here.

5x Ecological impact of KeepCup

At KeepCup, sustainability is at the heart of everything. The company was founded on the belief that every step towards a carbon neutral world matters. KeepCup not only produces reusable coffee cups, but sees it as their responsibility to actively contribute to environmentally conscious entrepreneurship – far beyond simply offering an alternative to disposable cups.

1. B Corp certification since 2014

KeepCup was officially recognised as a Certified B Corporation in Australia in 2014. This is a seal of approval for companies that meet high standards in the areas of environment, social impact and transparency. In 2024, the company achieved an impressive B Corp score of 121.8 (minimum score for certification is 80). This score reflects their continued commitment to quality and sustainability.

2. Use of solar energy

KeepCup uses solar panels on the roofs of its distribution centers to reduce greenhouse gas emissions and minimize its carbon footprint.

3. In-depth Life Cycle Assessment (LCA)

KeepCup is one of the few companies in the industry that has had a full Life Cycle Analysis performed. This research analyses the environmental impact of a product from production to end of life. The results show:

• KeepCup Original and Brew have lower CO₂ emissions than disposable cups after just 24 uses .
• The analysis also shows that good maintenance (such as efficient dishwashing) contributes to a lower impact and a longer lifespan of the product.

4. Collaboration with sustainability experts

KeepCup works closely with the independent agency Edge Environment to compare the ecological footprint of the products with alternatives (both disposable and other reusable materials). This provides reliable, scientifically based information for consumers and companies.

5. Member of Australian Packaging Covenant Organisation (APCO) - since 2019

As a member of this organization, KeepCup represents reusable solutions in policy advice for sustainable packaging and circular systems that they also apply in their own production process.

The best reusable coffee cup

Say goodbye to disposable plastic cups and drink your coffee sustainably with a stylish KeepCup reusable coffee cup! For example, take a look at the Original Clear cup. Enjoy your coffee or tea in a green way and 'infect everyone' with your example. Order now at Grace is Green and receive fast delivery and good service.

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