Sustainable should be the standard
Everything you need for a sustainable home, in one place. Every product checked by us, and certified by an independent ecolabel wherever we can.
Our promise to you
- Every product checked against our sustainability list
- Certified by independent ecolabels wherever possible
- Ordered today, delivered tomorrow
Make sustainable products the standard: easy to find, fairly priced and honest.
The planet is struggling, and we believe people want to make the right choice. Grace is Green exists to make that choice easy, until the most sustainable product is simply the normal one.
Why we started
Before Grace is Green, we were the customers. We wanted to buy sustainably, but finding good, affordable products took endless searching. And even a promising brand often turned out worse than it looked: plastic, chemicals, poor working conditions, and a premium price on top.
Nobody has time to research every product. So we started a place that does it for you: one shop with the right brands, checked and explained, that helps those brands grow.
What we check before a product joins the shop
We curate every product against our checklist for sustainability, safety and the planet. If it doesn't pass, we don't stock it.
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Sustainable production
How it is made matters as much as what it is made of.
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Clear ingredients, traceable sources
We want to know what's inside and where the materials come from.
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Social impact
Fair work locally and across the whole supply chain.
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A brand with a mission
Drive and innovation, not just a green label on the front.
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Quality that lasts
A product that breaks quickly is never sustainable.
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Certifications and ecolabels
Independent proof wherever it exists, shown on every product page.
An ecolabel says more than a claim
Anyone can print "natural" or "green" on a bottle. An ecolabel means an independent body has checked it. That's why we look for certified products first, and tell you on every product page which label applies and what it does not cover.
Honest, close to our brands, and fast
We are not where we want to be yet. Many categories still need innovation before truly net-positive products exist. Until then, we take a step forward with everything we do.
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Honest, sometimes too honest
Every product here is better in some way, but not every product is perfect. We tell you as transparently as we can.
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Options, not one answer
Sometimes we offer two or three versions of a product, such as a compostable disposable and a reusable one. The choice is yours.
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Direct with every brand
We only work with brands we know personally and that commit to the long term. We translate labels and help them meet Benelux rules.
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A fair price, for everyone
Money should reach the people who do the real work: farmers, forest managers and makers. Beyond that, we keep your price as low as we can.
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Ordered today, delivered tomorrow
Sustainable should be easy. We ship fast and as efficiently as we can, and we keep weighing greener delivery against lower prices.
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Buying together
Together we help brands manage their land better, use more sustainable materials and reach more people, which makes their products cheaper.
- 16
- independent ecolabels we check against
- 16:00
- order on a working day before 4 pm and it ships the same day
- €55
- free shipping from this amount
Make an impact with us
Do you own or know a sustainable brand? Missing a product in our shop? Organising a local event about sustainable living, or do you see a way we can make a bigger impact? Let us know.
Together we make a real impact.