Boob Design

Discover Boob Design

Boob Design is the sustainable clothing brand for (expectant) mothers who want to combine comfort, style, and functionality. The brand was founded in 1999 by Norwegian Mia Seipel, who believed that every woman deserves warm, well-fitting clothing for both during and after pregnancy. Each item is carefully crafted from eco-friendly materials. The clothing features clever details that make life as a (new) mother just a little bit easier. Think of a dual function for pregnancy and breastfeeding—how convenient!

Why we are fans of Boob Design

Boob Design delivers on its sustainability promises by offering certified products that are also incredibly practical for pregnant women. For example, the Boob Design Go-to Bra is made of wonderfully soft, organic merino wool. It regulates heat and absorbs moisture without feeling wet. In short: practical solutions combined with sustainable materials.

Our favorites from Boob Design

At Grace is Green, you'll find a carefully curated selection of the most beautiful and functional pieces from Boob Design. Each piece is designed with comfort and sustainability in mind.

Our collection includes the smart nursing bra and the essential nursing camisole . These provide optimal support and easy access during breastfeeding. The yoga pants , maternity leggings , and maternity briefs offer ultimate comfort thanks to the soft, stretchy materials that expand with your bump.

For everyday wear, we offer the nursing T-shirt and the long-sleeved nursing shirt —timeless basics that will see you through your pregnancy and postpartum period in style. With these Boob Design favorites, you no longer need to worry about comfort, style, and functionality.

Sustainability at Boob Design

These maternity items are made with love for the mother and the environment. Since 2024, Boob Design has been part of Monthly of Sweden, a group of companies striving to make sustainable consumption the norm. Every Boob Design item must meet these five high sustainability standards:

1. Every item has a purpose . That's why the garments also contain numerous smart features to guide you through your pregnancy.
2. Sustainable design . Boobdesign designs clothing that grows with your body and is durable. This means you can wear it, wash it, and enjoy it for years to come.
3. Sustainable materials . The entire collection is made from sustainable materials—from fiber to fabric. We also use many recycled and leftover materials.
4. Sustainability certificates . The products contain no harmful chemicals. Therefore, they are also certified to STANDARD 100 by OEKO-TEX®.
5. Responsible production . Boob Design sets high standards for suppliers to build long-term relationships with manufacturers who share their environmental standards.

Shop Boob Design at Grace is Green

At Grace is Green, you'll find the finest selection of sustainable products from Boob Design—stylish, versatile, and sustainable clothing for (expectant) mothers. From maternity and nursing bras to comfortable leggings, tops, and essentials: every item supports you during pregnancy, breastfeeding, and beyond. Discover the convenience of these smart, Scandinavian designs, now available in our collection. Order now!

FAQ about Boob Design

What makes Boob Design different from other brands?

Boob Design combines stylish maternity wear with functionality and sustainability. The clothing is GOTS-certified and carries the STANDARD 100 label from OEKO-TEX®. This means the items are free from harmful materials.

Can I also wear the clothes after pregnancy?

The clothing is flexible and can therefore be worn even after pregnancy. Take the maternity leggings, for example. You can wear them during and just after your pregnancy. Wonderful, right? For the ultimate fit, Boob Design offers a maternity, maternity, and postpartum collection.

What materials does Boob Design use?

Boob Design uses a variety of materials, all of which are sustainable and carefully monitored—from fiber to fabric.

What is the best way to wash Boob Design items?

Boob Design items are durable and washable thanks to their careful production and high-quality materials. For washing instructions, please consult the labels or visit the product page.